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Johnny Carson museum exhibit entrance

Johnny Carson: The King Comes Home

Norfolk, Nebraska

Johnny Carson led an uncommon life. From humble beginnings in his hometown of Norfolk, Nebraska to the bright lights of Hollywood, this exhibit celebrates the King of Late Night.

We were tasked with telling a complex story in Carson's beloved hometown. The exhibit recalls Carson's fame and his time in front of the curtain, but also provides a closer look at his life behind it.


The exhibit design is bold and inviting. A vibrant retro color palette against a backdrop of rich navy blue draws visitors in.

As does the illuminated entry sign:

Take a seat with the King

Johnny Carson museum exhibit selfie stage

Upon entering the exhibit, visitors can opt to take the stage with Johnny and snap a selfie to share. The large backdrop is reminicent of his time in Burbank.

A Shared Experience


Millions of American families spent their evenings with Carson, across decades.

A recreation 1960's living room invites you in to the experience fondly remembered by long-time Carson fans.

Johnny Carson museum exhibit 1960's living room
Johnny Carson museum exhibit retro 1960's walnut bookshelf

A custom walnut bookcase showcases magazines and other memorabilia often found in homes throughout the years.

Johnny Carson museum exhibit retro tv interactive

The retro tv was immediately a visitor favorite. Video clips loop silently until someone walks by or sits on the couch across the room. Once the motion is detected, the sound fades up for a period of time before fading away again after the presence is no longer detected.

On Air


A series of video kiosks throughout the exhibit allow visitors to watch highlight clips from The Tonight Show, documentaries about Carson, and tributes from those that knew him best.

Johnny Carson museum exhibit retro tv

On Display


Upland Cuesta Showcases and Pedestals are used throughout the exhibit to display and protect important artifacts, including costumes, awards, props.

Notable awards include the Presidential Medal of Freedom, and six Emmys!

Hands-on Interactives


Simple mechanical interactives invite visitors to engage.

Johnny Carson museum exhibit rolodex interactive

Scroll through a larger-than-life rolodex filled with Carson's contacts. The real rolodex is safely displayed nearby.

Johnny Carson museum exhibit Carnac interactive

Open Carnac's envelopes to reveal a few of jokes Carson shared as the costumed fortune teller.

Tonight's Monologue


Visitors take a turn delivering their own monologue in front of the curtain. Carson's cue cards are mounted in the custom-built railing, allowing you to read his jokes or come up with your own.

Johnny Carson museum exhibit monologue stage
Johnny Carson museum exhibit stage curtain
Johnny Carson museum exhibit stage entrance

Render to Reality


A note on process: we leverage technology whenever possible--it's one of our core values.

Johnny Carson museum exhibit rendering

Above you can see an early rendering from the schematic design phase. Compare this rendering with the final project rendering and photos below.

The design had to change slightly to meet budget realities, but that's ok! We worked to adjust the project scope and deliver a great exhibit on budget.

Johnny Carson museum exhibit rendering

computer generated rendering

Johnny Carson museum exhibit entrance

photo of completed exhibit


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