For those of you who have a social media presence, you know how it can sometimes be time-consuming generating new content. That’s why it’s important to know what people are actually looking at on your social media profiles.
Mashable recently worked with EyeTrackShop, a company that runs eye-tracking studies for advertisers, to find out what users look at on different social media sites. You can check out the study here.
A couple of takeaways we learned from this study:
On Facebook, profile pictures and recent content are king. However, Google+ users are less inclined to study profile pictures as they are to spend time looking at your recent content and your circle of friends.
Recent content is extremely important on Facebook and Google+, but Flickr and Twitter users are more likely to browse through your older posts in addition to your newest content.
We included a link to this video in one of our previous blog posts, but we think it’s worth reposting. We deal with algorithms (especially search engine algorithms) on a regular basis when we’re building websites, but we often don’t realize how much affect algorithms have on the rest of the world around us. Check out this Ted talk to get a glimpse into some of the interesting ways we see (and don’t see) algorithms working in our lives everyday.
Flint Hills Design is a creative group located in North Newton, Kansas. We design and build creative projects, including websites, visual identities, mobile apps and museum exhibits.