Peaches and Powerful Customer Service
It’s Friday evening, and my wife decided that it was time to let grandma take care of our teething baby so that we could go pick peaches and get away for a few hours. Given that most of my Fridays are spent right here, in front of a computer, trying to figure out how we’re going to get through the next week, I cheerfully went along to spend the lovely summer evening with her.
Picking peaches was great–we talked to the owner of the small orchard for awhile about what to look for in a good peach, and I of course asked about proper picking technique (which annoyed my more experienced wife). Anyway, we picked our peaches, drove to their house to pay, and had a short conversation about finding something to eat in the nearby small town. The daughter who weighed our baskets was pretty sure we could go to the cafe on Main Street, so we paid, thanked her, and went on our way to find the restaurant she had described.
As we were driving, I got a phone call from a strange number. It was the owner of the orchard calling to tell us that she had heard we were looking for something to eat and her daughter had been unsure if the cafe she had recommended really was open. So the owner took it upon herself to call all of the restaurants in the tiny town to check their hours. Sure enough, the recommended cafe was closed, but the next door pizza place would be happy to stay open for us if we were already on our way.
Wow. Talk about amazing customer service. Both businesses went out of their way to work together to accommodate us out of town strangers for no good reason. We weren’t asking for anything special and we weren’t spending much money at either place, but both made an incredibly strong impression by making a small and inexpensive but valuable (to the us, the customer) extra effort. It made me want to give them even more of my business and promote them to everyone I see for the rest of the picking season.
Pretty powerful stuff. I sure hope our company is doing one-tenth as well in serving our customers.
Oh, and if you’re anywhere near Whitewater Kansas, be sure to stop at Entz orchard off of Hwy 196 and Webb road, and then head down to Whitewater Pizza for dinner….
Flint Hills Design Launches fhdMail
Today we’re proud to introduce fhdMail, a new email marketing campaign manager from Flint Hills Design.
We’ve been doing HTML email campaigns for a while now, and they’ve been great. But, being the perfectionists that we are, we started wondering if there was a better way. And so we created fhdMail.
We invite you to read about why fhdMail is better than your standard email campaign delivery service by visiting the website. But we’ll give you one concrete reason why fhdMail is better right now: the cute, furry little prairie dog character that we’ve affectionately named Flint. I mean, who wouldn’t enjoy being greeted and guided by this fun little guy in the midst of serious marketing work?
To learn more about how Flint and fhdMail can help your organization do effective email marketing, give us a shout. We know you’ll enjoy it.
History and Vitality
A recent trip to Phoenix, Arizona provided me with a very interesting contrast to life in North Newton, Kansas.
Phoenix felt like a place with way too much money that grew far too fast. Companies sprung up all over the place but were firecrackers then fizzled. Acres upon acres of car lots seemingly overflowing with the latest and most expensive models sitting full but lifeless, abandoned. Endless office buildings with for sale/lease/rent signs posted on all sides, competing for space with the ancient saguaro cacti relegated to narrow patches of immaculate landscaping. It made me wonder why we try to force so many things that seem unnatural and out of place with the environment.
For the marketing purposes of my trip, it made me realize the importance of highlighting a good company’s history and vitality. Those companies which are doing good work and thriving, even in this down economy, would benefit from not hiding this fact. Likewise, companies with long histories and scores of satisfied customers might benefit from making their history known. They should be proud, and their customers should be proud, that the products or services they sell were valued in the past and still are today, despite all the economic ups and downs…
The Great 2009 Flint Hills Design Koozie Giveaway
Thanks to all of you who came to our gathering after Bethel College’s Fall Fest football game. We appreciated having each and every one of our guests, and enjoyed the chance to hear more about what you are doing and share some of our work with you. We are also glad for all of the feedback and brainstorming that took place–some of you provided excellent ideas that will definitely influence our work in the future.
What Are You Talking About?
For those of you who have no idea what we’re talking about, we decided to have a little party. We invited around 150 of our close friends to come check out our new building and see what we were working on. We sent out the invites through nicely designed HTML emails and by creating a Facebook event:
HTML Email Invite
Facebook Event Invite
Tracking and Reports
We also decided to track the activity generated by the process, and then turn that into a very brief report that we could give to interested attendees, to show one aspect of the work we do.
Tracking Report
We had such a great time that we’re planning on making this an annual event, so if you weren’t able to make it hopefully you can join us next year!
(Our) Vegas Vacation
My wife said it was time for vacation, so we went on vacation. We determined our vacation spot based on the following rules:
- No work. She claims I have been working too hard for some time now, and it is time for a break.
- Anywhere in the United States is fair game (but beyond a 200 mile radius from our home and office).
- The hotel must have a swimming pool.
Well, she didn’t really list the rules explicitly, but I pieced them together from ever increasing vacation conversations in the few weeks preceding our departure. With a kid on the way and neither of us having been to Las Vegas, we decided that we should at least experience this place that all visit but few tell about. So we went, we experienced, we watched, we laughed, we gambled ($11 dollars worth on slot machines) and we actually had a great time. We chose to stay at Caesar’s Palace, which I had read was archetypal Vegas at its best (and it had five huge pools satisfying rule #3 quite handily!). As I reflect on our trip, three ideas seem worth sharing.
Vegas is Ridiculousness
In front of the Bellagio, Caesar's Palace in background.
Hotels in Vegas are designed with the sole purpose of outdoing one another. The unwritten motive seemed to be that the person with the most ridiculous, outlandish idea would attract the most visitors, and therefore money, and should be built no matter the upfront cost. Forget simplicity, and ideas about making sure that everything in a design performs a useful function. The function of most elements in Vegas design is to be ridiculous–to exist merely to draw attention (and paying customers through the front doors!). The funny thing is that in most cases it seems to work. We were constantly being asked whether we had visited the volcano in front of the Mirage, Treasure Island’s pirate ship battle, the Venetian canals, Forum Shops at Caesar’s Palace, the Wynn, Mandalay Bay, and the “dancing water fountains” as my wife called them in front of the Bellagio.
So for much of our time in Vegas I was left questioning my basic design principles. I was taught, and still mostly believe, that every piece of every design must serve a purpose. But when is it ok to add decoration or eye candy for the sole purpose of pleasing the viewer/user? People like things that look pretty or intriguing or outlandish–surely there are times that it is appropriate to add extraneous elements to dress up a design, even if they aren’t totally necessary.
Hoover Dam
Looking out over the hoover dam from the Nevada side.
The Hoover Dam was an amazing example of good design followed by lots of hard work (and great project management skills–the dam was built on time and under budget!). The scale of the project was obviously impressive:
- An entire city (Boulder City) was built nearby to house all of the workers
- The project was such an undertaking that six construction companies had to band together to build it (they cleverly renamed the conglomerate group “Six Companies, Inc.”)
- “When completed in 1936, it was both the world’s largest electric-power generating station and the world’s largest concrete structure” (Wikipedia).
But even more impressive to me were the innovations created to facilitate the process of building such a massive hunk of concrete–the canyon-spanning crane system used to deliver fresh concrete to the 5′ x 5′ forms; diverting a river as big as the Colorado from its natural course; and especially the refrigeration system used to cool the concrete in a reasonable amount of time (it was calculated that the concrete would take over 125 years to cool/harden because of the amount of heat generated by the curing process so they built a massive refrigeration unit and used it to circulate cold water through pipes embedded in the concrete to speed up the curing process). The entire visit left my work feeling tiny and insignificant when compared to these history changing projects, but perhaps there will be time for those later in life!
The Lion King
While in Vegas, we decided to go see The Lion King at Mandalay Bay. The show was fun and the actors were decent, but some of the costumes were examples of design at its best. The cheetah and giraffe costumes were ingenious–I was amazed at how they could mimic the movements of these animals despite being so different from the human form. Photographs don’t do the costumes or acting justice, and I didn’t take any video in the theater, so I guess I’ll just have to recommend that you go see the show!
All in all, we had a great time in Las Vegas. We were able to relax and enjoy ourselves away from our work and I was inspired to think about old design problems and principles in new ways. It’s always good to experience other places!
