Advertising Class
Last Friday, Joel and I gave a presentation for a Bethel College Advertising class. Considering we specialize in websites and internet marketing, we thought it would be fun to give the class some insight into the world of online advertising. After covering Google AdWords as an example of pay-per-click advertising, we briefly described how we integrate online advertising campaigns with web design, search engine optimization, and other general internet marketing.
One thing we learned when giving this presentation is that it’s extremely difficult to provide an overview of everything involved with online advertising in only 45 minutes. Sure, we talked about keyword generation, tracking traffic in Google Analytics, tying online advertising into search engine optimization and important elements to consider when laying out designs, but we were only able to scratch the surface of what makes a successful online advertising campaign.
Even though we would have liked more time to talk, we still enjoyed sharing some of our expertise with the class. We hope the class had fun and learned something as well; we definitely enjoyed the challenge of effectively covering a broad range of online advertising options and techniques in one class period!
Thanks for Visiting Us at KMA!
It’s hard to believe that the annual Kansas Museums Association conference was more than one week ago.
The conference was held in El Dorado this year, and our first day there included a tour of four museums and art galleries in the town. We were all impressed by the variety and quality of muesums in El Dorado, and thoroughly enjoyed the delicious food and entertainment at each stop. None of us expected that we would be going out for a spin in a WWII Willys Jeep when we woke up that morning!
As exhibitors, we were allowed to set up a booth in the civic center conference hall to feature our company. We decided to forgo the typical booth, and instead brought three examples of traveling museum exhibits we have developed with NEH on the Road, Mid-America Arts Alliance, and Kauffman Museum. After setting up sections of “Bison”, “Our Lives Our Stories”, and “K is for Kansas” we attended a couple of very interesting seminars and spent the rest of the afternoon and following day talking to old and new friends.
If you stopped by our booth to say hello but would have liked more time to talk with us, we would love to hear from you!
Our "booth" at KMA 2010
Visit our Booth at the Upcoming KMA Conference!
Tomorrow marks the beginning of the Kansas Museums Association annual conference. The conference is being held in El Dorado, and runs from October 27-29. This year we will be hosting a booth with Kauffman Museum during the conference. We’ll have some examples of past collaborative work, current design and fabrication work, and even some side projects that showcase other aspects of our business.
We’re really excited to attend some interesting seminars, make new connections, and get back in contact with old friends. Hopefully we’ll see some of you at the conference; we would love it if you stopped by our booth to chat!
To learn more about the annual KMA conference or to sign up to attend, visit the KMA website here.
