Free as a Business Model

I enjoyed this interview with Chris Anderson on his latest book Free: The Future of a Radical Price. For many of us working in the digital world, the ideas in Free aren’t necessarily new, but he does present them in a clear way. I think that “freemium” can be a very effective business model for companies capable of producing worthwhile digital content and should not be ignored in marketing efforts.

Anderson is providing an unabridged audiobook for free; the abridged version is available for purchase.