Check out fhdMail, our very own email marketing platform.
Marketing and Web Analytics
We can help you design carefully crafted marketing campaigns across multiple mediums. Into all of our campaigns we incorporate important measuring devices, so you collect real data on your customers and discover which methods are most effective for your different objectives.
Marketing Dashboard
To help you interpret this data, we set each of our serious marketing customers up with a completely customized marketing dashboard--a one stop shop where you can get an instant read on the effects of your marketing activities. We use our marketing dashboard as a tool to facilitate the marketing efforts, working with you to log events to track and then display the data collected for easy interpretation. If you like the process, we can even overlay your sales data so that you can see the impact of your marketing efforts and objectively judge their value, deciding which to pursue. Everyone seems to agree that it is an extremely useful tool for creating efficient marketing campaigns.
A Multifaced Approach
We've found through experience that the most effective campaigns are deployed across multiple mediums simultaneously, combining website revitalization, pay-per-click campaigns (ex. Google Adwords), email campaigns and direct mail campaigns. We're also not afraid to test out more recent marketing trends including online media generation, blogs, twitter, etc., with an adventerous client and the understanding that the methods are still somewhat experimental (yet can yield a very good return with smart planning and a little luck).
If you've got a project in mind, traditional or more contemporary, we would be happy to brainstorm with you about what options might be best for your business.
Email Campaigns
We create beautiful HTML emails that look just as good with or without pictures, and help you to manage your campaign. Some people like lots of help; others prefer for us to get them started but would rather take over most of the work themselves. We're happy with whatever approach suits your situation best.
HTML emails that don't look broken without their images:
Those same emails, when the recipient chooses to display the images:
Metrics used to track email campaigns and web usage, allowing us to quantify the effectiveness of the campaign:
